According to “The Rise of Digital Audio Advertising” a new report from MTM Research, advertisers and agency planners are fast re-assessing the strategic role of radio/digital audio.
Four key factors are driving investment in digital audio –
- increased podcast listening
- smart speakers and connected cars
- the rise of programmatic trading
- cross-platform targeting opportunities
Now, the value proposition and opportunities in digital audio are clearer, so too is the growing significance of digital audio in advertisers’ media strategies.
This year we have linked new effectiveness tracking to our key radio clients’ campaigns and we have driven a series of impressive results. There is a new depth of accountability in the radio and digital audio arena.
These are exciting times – new insights refresh our planning approach and are a life blood in our offering to clients.
To find out more about our innovative approach to media planning, please contact us on firstname.lastname@example.org