Bauer Media Buys UKRD Growing Market Share to Rival Global
Today (5th March), Bauer Media has announced its fourth acquisition in UK radio by buying UKRD, which owns and operates 10 local commercial radio stations spread across England. This purchase includes Wessex FM, Eagle Radio, KLFM, Minster FM, Mix 96, Pirate FM, Yorkshire Coast Radio, Spire FM, Spirit FM and Stray FM. It also has… Read more »
Continue readingGOOGLE SOUNDS VOICE SEARCH
The Science Museum was the ideal setting for Google’s gaze into the future of search marketing. Speaking at The Drum’s Big Bang conference, Ian Carrington, MD of Search Advertising at Google for EMEA, talked about the search giant’s role at the forefront of innovation in technology. From the Google Lens launch in September 2018 –… Read more »
Continue readingCOMMERCIAL RADIO INCREASES ITS LEAD OVER THE BEEB
Latest RAJAR results (Q4 2018) show commercial radio is outperforming BBC by 1.6m, with a reach of 35.58m compared to the BBC’s 33.97m. The commercial sector has also reduced BBC’s lead in share of listening (which it has historically dominated due to its speech based station of Radio 4 & 5), with a share of 46.5%… Read more »
Continue readingOut of Home: What’s ahead in 2019?
A WIDER RETURN PATH – As display sites become increasingly digitised, advertisers have the opportunity to be more and more sophisticated in the way they plan and buy campaigns. Digital outdoor reach in 2019 is projected at 65% of all adults. Not only will this enhance local targeting, digital screens enable day part delivery and clever… Read more »
Continue readingTV: More addressable in 2019
ITV: MORE THAN TV – ITV’s radical new strategy to grow revenue is seated firmly at the heart of the SME sector. Going forward in 2019, ITV’s new approach will be three pronged:- Deeper client partnerships More focus on business outcomes More focus on addressable TV In this welcome move ITV’s challenge will be how it… Read more »
Continue readingFB: What’s ahead in 2019
A CLEANER FACE ? – FB’s management team insists that FB’s #1 priority is to protect people and advertisers. Put simply, if people aren’t happy with the content they see, advertisers won’t be happy either with the content they see either… This sounds straight forward enough, but following a series of data breaches, the… Read more »
Continue readingIs Radio bucking the gloom merchants?
With all the economic uncertainty affecting potential media expenditure, forecasts for radio show continued revenue growth, again outperforming the overall display market place, with a predicted 5.6% revenue increase for 2019 over 2018 – and this on the back of a 5% YOY increase over 2017. These increases are built on record audience levels with… Read more »
Continue readingReasons for UK newsbrands to be cheerful
Do sinking circulation trends spell doom and gloom for the national press? Knowing their ABC’s, the leading players have taken the warnings on board and have clear, calm waters in sight. After years in a spinning vortex, are better times ahead? What better time than the festive season to share their tidings of joy! Despite… Read more »
Continue readingPressures mount on magazine publishers
Shortlist abandons print in online reboot The most recent ABCs covering the men’s lifestyle titles (August 2018) saw no circulation growth for any of the men’s lifestyle titles in the first half of 2018. That said, most declines were slight – with the one exception of Men’s Health (which needs to work on its abs:… Read more »
Continue readingDespite the weather TV still has pull!
On the back of a very hot summer that smacked of sizzling ‘76 (finally relegating that year’s landmark heatwave to the past; which I doubt would mean much to 2 generations at least!), TV continues to attract audiences across the board. September shows a weekly commercial reach of over 90% for most demographics. Among younger… Read more »
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