Out of Home: What’s ahead in 2019?
A WIDER RETURN PATH – As display sites become increasingly digitised, advertisers have the opportunity to be more and more sophisticated in the way they plan and buy campaigns. Digital outdoor reach in 2019 is projected at 65% of all adults. Not only will this enhance local targeting, digital screens enable day part delivery and clever… Read more »
Continue readingTV: More addressable in 2019
ITV: MORE THAN TV – ITV’s radical new strategy to grow revenue is seated firmly at the heart of the SME sector. Going forward in 2019, ITV’s new approach will be three pronged:- Deeper client partnerships More focus on business outcomes More focus on addressable TV In this welcome move ITV’s challenge will be how it… Read more »
Continue readingFB: What’s ahead in 2019
A CLEANER FACE ? – FB’s management team insists that FB’s #1 priority is to protect people and advertisers. Put simply, if people aren’t happy with the content they see, advertisers won’t be happy either with the content they see either… This sounds straight forward enough, but following a series of data breaches, the… Read more »
Continue readingIs Radio bucking the gloom merchants?
With all the economic uncertainty affecting potential media expenditure, forecasts for radio show continued revenue growth, again outperforming the overall display market place, with a predicted 5.6% revenue increase for 2019 over 2018 – and this on the back of a 5% YOY increase over 2017. These increases are built on record audience levels with… Read more »
Continue readingReasons for UK newsbrands to be cheerful
Do sinking circulation trends spell doom and gloom for the national press? Knowing their ABC’s, the leading players have taken the warnings on board and have clear, calm waters in sight. After years in a spinning vortex, are better times ahead? What better time than the festive season to share their tidings of joy! Despite… Read more »
Continue readingPressures mount on magazine publishers
Shortlist abandons print in online reboot The most recent ABCs covering the men’s lifestyle titles (August 2018) saw no circulation growth for any of the men’s lifestyle titles in the first half of 2018. That said, most declines were slight – with the one exception of Men’s Health (which needs to work on its abs:… Read more »
Continue readingDespite the weather TV still has pull!
On the back of a very hot summer that smacked of sizzling ‘76 (finally relegating that year’s landmark heatwave to the past; which I doubt would mean much to 2 generations at least!), TV continues to attract audiences across the board. September shows a weekly commercial reach of over 90% for most demographics. Among younger… Read more »
Continue reading“A WOODEN SWORD WITH THE POINT BROKEN OFF!”
DIGITAL SERVICES TAX, APRIL 2020 The Chancellor’s Budget, 29 Oct 2018 In any other media sector, the idea of a new tax on Ad revenues would be anathema. But in a world where online giants are driving the high street into decline, this move is long overdue. Finally HMRC is beginning to tackle the scandalous… Read more »
Continue readingVideo Adspend Skyrockets In Latest Industry Report
Digital’s double digit growth unrelenting… At half year, the total UK digital advertising market is worth £6.4bn, up 15% y-o-y Video Adspend has the highest growth at +40% Search is worth £3.3bn, up 15% Display is worth £2.3bn, up 20%, largely driven by video growth The classified market has remained steady at £726m JANURY –… Read more »
Continue readingAdvertising drives Business Profit Ability
A recent study commissioned by Thinkbox from Ebiquity and Gain Theory, companies who independently evaluate advertising performance and effectiveness for hundreds of brands, have used their databanks of over 2000 advertising campaigns across 11 categories to evaluate the impact that different forms of advertising have on short term profit throughout a campaign and within 3-6… Read more »
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