Reasons for UK newsbrands to be cheerful
Do sinking circulation trends spell doom and gloom for the national press? Knowing their ABC’s, the leading players have taken the warnings on board and have clear, calm waters in sight. After years in a spinning vortex, are better times ahead? What better time than the festive season to share their tidings of joy! Despite… Read more »
Continue readingPressures mount on magazine publishers
Shortlist abandons print in online reboot The most recent ABCs covering the men’s lifestyle titles (August 2018) saw no circulation growth for any of the men’s lifestyle titles in the first half of 2018. That said, most declines were slight – with the one exception of Men’s Health (which needs to work on its abs:… Read more »
Continue readingDespite the weather TV still has pull!
On the back of a very hot summer that smacked of sizzling ‘76 (finally relegating that year’s landmark heatwave to the past; which I doubt would mean much to 2 generations at least!), TV continues to attract audiences across the board. September shows a weekly commercial reach of over 90% for most demographics. Among younger… Read more »
Continue reading“A WOODEN SWORD WITH THE POINT BROKEN OFF!”
DIGITAL SERVICES TAX, APRIL 2020 The Chancellor’s Budget, 29 Oct 2018 In any other media sector, the idea of a new tax on Ad revenues would be anathema. But in a world where online giants are driving the high street into decline, this move is long overdue. Finally HMRC is beginning to tackle the scandalous… Read more »
Continue readingVideo Adspend Skyrockets In Latest Industry Report
Digital’s double digit growth unrelenting… At half year, the total UK digital advertising market is worth £6.4bn, up 15% y-o-y Video Adspend has the highest growth at +40% Search is worth £3.3bn, up 15% Display is worth £2.3bn, up 20%, largely driven by video growth The classified market has remained steady at £726m JANURY –… Read more »
Continue readingAdvertising drives Business Profit Ability
A recent study commissioned by Thinkbox from Ebiquity and Gain Theory, companies who independently evaluate advertising performance and effectiveness for hundreds of brands, have used their databanks of over 2000 advertising campaigns across 11 categories to evaluate the impact that different forms of advertising have on short term profit throughout a campaign and within 3-6… Read more »
Continue readingOzone Layers Filling Up!
The Ozone bandwagon is growing; national press sign-ups to digital Ad sales Project Ozone form an impressive cast list – Sept 2018 – new partners Mirror (Reach) Express (Reach) June 2018 – inaugural partners The Sun (News UK) The Times (News UK) The Telegraph The Guardian Huge Reach 42.5m adult reach per month: on par… Read more »
Continue readingExterion Brings Live News to the London Underground
Exterion Media, Europe’s largest privately owned Out-of-Home (OOH) advertising business, and Transport for London (TfL), have announced a UK-first partnership with Euronews – one of the most watched news channels in Europe – to bring bespoke live news content to London Underground audience. The video content will be curated, designed and created by Euronews, Exterion… Read more »
Continue readingCondé Naste (US) targets 28% Ad revenue drop in radical 5 year plan
5 core growth areas identified Video Creative services Consumer revenue Data licensing Events In a major sign of the times, Condé Naste has announced plans to diversify its legacy magazines’ revenues away from print advertising in a bold move to drive profitability. CEO Bob Sauerberg has his work cut out for him: in his plans,… Read more »
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VOD Wars!!
Will YouTube’s newest brand safety shocker prove an opportunity for ITV? In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising. For the second time in as many… Read more »
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