OOH – Advertisers’ concern for the future of the outdoor market goes public
In an open letter to the out-of-home sector recently, a group of advertisers went public with a series of concerns about the sector’s future. Under the banner of the ISBA Media Leaders group – which includes the likes of Vodafone, Nationwide, Tesco, L’Oreal, Samsung and HSBC UK – five areas were identified, including worries about the… Read more »
Continue readingNew revenue streams shore up TV and radio
TV and Radio maintain revenues despite cuts in Ad Revenue According to Ofcom data both commercial TV and Radio revenues have remained stable, having been shored up by income streams c/o diversified activities away from traditional Ad sources. TV Total Income for 2018 was maintained £11.3bn: increases in TV subscription, sponsorship revenue and TV shopping… Read more »
Continue reading4 Reasons To Increase Ad. Spend On Radio / Digital Audio
According to “The Rise of Digital Audio Advertising” a new report from MTM Research, advertisers and agency planners are fast re-assessing the strategic role of radio/digital audio. WHY? Four key factors are driving investment in digital audio – increased podcast listening smart speakers and connected cars the rise of programmatic trading cross-platform targeting opportunities Now,… Read more »
Continue readingThe New Dimensions of Media: Trends for the Future
In a recent release, Tracey Follows, founder of Futuremade, has identified 5 key categories in which new media tech and innovation will have the most profound impact over the next 5-20 years. The full 43 page report is a compelling read (Which you can find here), as its key points suggest:- The report was commissioned… Read more »
Continue readingTv Measurement System Faces Big Challenges Now and in the Future
With increased diversity and fragmentation of TV platforms transforming the landscape at record pace, the currency of TV audience measurement is becoming an ever greater challenge. It’s assuring to see Justin Sampson, Chief Executive of BARB (the TV audience measurement body), in a recent article recognising the need for UK broadcasters, advertisers and media agencies to… Read more »
Continue readingJICREG True – Local newsbrands finally fight their corner
Keeping pace with the changing needs of advertisers, local media has delivered a new audience measurement currency to cover print and digital. JICREG True Local, launched on the 10th of June, reveals for the first time net deduplicated audience data for local newsbrands – showing that digital provides a 98% uplift to monthly print audiences… Read more »
Continue readingRedundancies loom as Editorial Print and Digital Teams at Evening Standard Merge
George Osborne, editor of the Evening Standard, has announced an imminent round of redundancies for the newsbrand’s editorial teams as it merges its digital and print operations. “Together, in the last couple of years, we’ve redesigned the paper and invested heavily in our digital output,” Osborne wrote in an email to staff today. “That’s why our… Read more »
Continue reading2020 Ad revenue: The irresistible force of digital
Latest media spend projections from the AA/WARC show two very different pictures for media owners, depending on how their estates sit in relation to the digital divide:- UK MEDIA EXPENDITURE PROJECTION – 2020 Growth in online media spend is over £3bn, dwarfing offline’s palty £120m Stark reading for those media owners struggling to reap the… Read more »
Continue readingNetflix to pass 150m subscribers: global domination #1 aim
In the week that sees the launch of the final series of Game Of Thrones, streaming giants Netflix and Disney’s impending real word clash inevitably puts top series viewing figures into the shade, and is at the heart of the battle for global audience domination. Netflix will have passed the 150 million global subscriber mark in… Read more »
Continue readingFIRST YoY PAMCO DATA: MIXED PICTURE FOR MAGAZINES
PAMCo, now entering its second year, is reporting year-on-year (YoY) data for the first time on all platforms – covering smartphones, tablets, desktop and print. Overall, the market saw the majority of magazines grow their monthly total brand reach across the period – with a few notable exceptions, including Immediate Media’s Gardeners’ World (down -16.8%… Read more »
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