Consumer Magazines – Don’t believe the hype

It might surprise you to hear that UK magazine industry is worth £5bn to the UK economy, or that in the last year and a half alone there have been more than 67 magazine launches in the UK.   One of which Porter magazine carries a cover price of a whopping £5. Did you know more… Read more »

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Smart Consumers

Recent industry findings show that although emerging screen-based technologies are changing the way the UK population communicates and consume media, traditional methods remain strong. Did you know almost half of consumers (48%) now own a smartphone, while over a quarter (27%) own and tablet and 38% either own one or have the use of one… Read more »

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Growth in advertising spend

By John Alligan It’s predicted that in 2014 advertising spend could grow by 5.3%. Growth that is a barometer for the rest of the UK economy with Tim Lefroy, Chief Executive of the Advertising Association stating “Economists take note , ad spend is more than a bellwether – it has been shown to drive GDP… Read more »

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“When the shoe fits” – Edicts 1 and 2

By Richard Huglin Why Well Healed Advertisers Can’t Do Without Well Healed Media Buying Agencies Very recently one of our highest profile clients requested an update on a leading food website. There’s nothing unusual about that – our client has a vested interest in culinary matters, and leading food websites are the haute cuisine to the… Read more »

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Adsmart: A Smart idea from SKY

Television has always been known as the ‘Broadcast medium’ with its ability to reach large audiences rapidly but now Sky has introduced AdSmart the personalised advertising platform which allows for the previously impossible to target audiences by city, or specific life-stage or demographic. It is able to transmit ads with different messages to different SKY… Read more »

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Media Planning Blog: What’s new in outdoor

The latest trends and news in media planning buying focuses on what is new in outdoor media.  The days of just buying packages on Outdoor are well and truly over – even for a small budget it is possible to be incredibly targeted to your audience – you can buy by demographic data/acorn/mosaic groups by… Read more »

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Facebook begins testing automatic video ads in News Feed

What’s happening? Facebook is trialling enhanced video ads to promote a series of videos for the upcoming film, Divergent. At the end of the video, a carousel featuring two additional videos will appear, designed to make it easy to discover more content from the same marketer. What‘s the proposition? A Facebook blog reported: “This premium… Read more »

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Television Advertising Effectiveness

The UK still has a passion for TV with Television advertising effectiveness and reach higher than ever. While ownership of smart phones is now over 50% and tablets are in the region of 1 in 4, according to BARB television is still the most favourite device with 9 out of 10 who use multiple devices… Read more »

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Media Planning Blog – Commercial Radio Stats

Our latest media planning blog on radio advertising This month commercial radio celebrates its 40th birthday.  Those in the know will recall Capital Radio’s launch in London in October 1973. What a great time for the RAB to publish research establishing brands using radio for advertising get almost eight times the return on investment, according… Read more »

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Media planning blog – 50,000 ways to leave Victoria!

Media planning blog – Outdoor – 50,000 ways to leave Victoria! Two new waves of transport data provide more depth than ever on the subtleties and nuances between key transport audiences. Influencing word of mouth: CBS Outdoor has zeroed in on critical opinion forming and opinion leading audiences, via word of mouth analytics.   Linking to… Read more »

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