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Facebook begins testing automatic video ads in News Feed

What’s happening? Facebook is trialling enhanced video ads to promote a series of videos for the upcoming film, Divergent. At the end of the video, a carousel featuring two additional videos will appear, designed to make it easy to discover more content from the same marketer. What‘s the proposition? A Facebook blog reported: “This premium… Read more »

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Television Advertising Effectiveness

The UK still has a passion for TV with Television advertising effectiveness and reach higher than ever. While ownership of smart phones is now over 50% and tablets are in the region of 1 in 4, according to BARB television is still the most favourite device with 9 out of 10 who use multiple devices… Read more »

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Media Planning Blog – Commercial Radio Stats

Our latest media planning blog on radio advertising This month commercial radio celebrates its 40th birthday.  Those in the know will recall Capital Radio’s launch in London in October 1973. What a great time for the RAB to publish research establishing brands using radio for advertising get almost eight times the return on investment, according… Read more »

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Media planning blog – 50,000 ways to leave Victoria!

Media planning blog – Outdoor – 50,000 ways to leave Victoria! Two new waves of transport data provide more depth than ever on the subtleties and nuances between key transport audiences. Influencing word of mouth: CBS Outdoor has zeroed in on critical opinion forming and opinion leading audiences, via word of mouth analytics.   Linking to… Read more »

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