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Video Adspend Skyrockets In Latest Industry Report

Digital’s double digit growth unrelenting… At half year, the total UK digital advertising market is worth £6.4bn, up 15% y-o-y Video Adspend has the highest growth at +40% Search is worth £3.3bn, up 15% Display is worth £2.3bn, up 20%, largely driven by video growth The classified market has remained steady at £726m JANURY –… Read more »

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Advertising drives Business Profit Ability

A recent study commissioned by Thinkbox from Ebiquity and Gain Theory, companies who independently evaluate advertising performance and effectiveness for hundreds of brands, have used their databanks of over 2000 advertising campaigns across 11 categories to evaluate the impact that different forms of advertising have on short term profit throughout a campaign and within 3-6… Read more »

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Ozone Layers Filling Up!

The Ozone bandwagon is growing; national press sign-ups to digital Ad sales Project Ozone form an impressive cast list – Sept 2018 – new partners Mirror (Reach) Express (Reach) June 2018 – inaugural partners The Sun (News UK) The Times (News UK) The Telegraph The Guardian Huge Reach 42.5m adult reach per month: on par… Read more »

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Exterion Brings Live News to the London Underground

Exterion Media, Europe’s largest privately owned Out-of-Home (OOH) advertising business, and Transport for London (TfL), have announced a UK-first partnership with Euronews – one of the most watched news channels in Europe – to bring bespoke live news content to London Underground audience. The video content will be curated, designed and created by Euronews, Exterion… Read more »

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Condé Naste (US) targets 28% Ad revenue drop in radical 5 year plan

5 core growth areas identified Video Creative services Consumer revenue Data licensing Events In a major sign of the times, Condé Naste has announced plans to diversify its legacy magazines’ revenues away from print advertising in a bold move to drive profitability. CEO Bob Sauerberg has his work cut out for him: in his plans,… Read more »

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VOD Wars!!

Will YouTube’s newest brand safety shocker prove an opportunity for ITV? In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising. For the second time in as many… Read more »

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Big audience gains for commercial radio at BBC’s cost

Good news for commercial radio:  significant audience gains, all to BBC’s cost! Latest listening figs (Quarter 2 Rajar) show significant rises in commercial national stations and network audiences.  The big winners are Magic, Heart, Absolute, Capital  Xtra and Gold Network, all with healthy increases in weekly reach. It seems these gains have come from listeners… Read more »

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MOBILE ADS TO OVERTAKE TV BY 2021!

At the current rate of growth it is forecast that mobile will overtake TV in 2021. Fresh industry adspend forecasts, published 18thJune, show that by 2020 mobile advertising will account for 30.5% of global adspend, with anticipated growth of 21% per year, and market share being taken from almost all other media. That’s up 11.3%… Read more »

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The fight back begins: Ads with benefits in digital newspapers

In the first sortie since last month’s launch (June 18), developments sparked by the Ozone Project have inspired a new initiative led by Newsworks to demonstrate the edge and benefits that quality content environments can bring to online Ad campaigns. The new research reveals that quality online environments – where consumers have a deeper relationship… Read more »

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Netflix has become No.1 – in the US, what about the UK?

Research by Wall Street analysis company Cowen & Co has shown that Netflix is the most viewed channel in the US, with 27% of adults stating they used the service ‘most often’ to watch content.  20% state cable and 18% traditional broadcast. Is this a reflection of the quality of the major US networks’ programme… Read more »

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