It’s a brave new world! As the battle for viewers rages on, long held and much cherished lines of demarcation between the UK’s top broadcast rivals are about to be blurred.
ITV has confirmed that it and the BBC have now signed an agreement to launch their joint online streaming service, BritBox, in the UK during the fourth quarter of this year.
A rival to the likes of Netflix and Amazon, BritBox – which has already launched in the US with 500,000 subscribers – will provide both recently broadcast shows and British box-sets. Shows including Gavin & Stacey and The Office are to be among those on the service, either at launch or once their licenses with other SVODs end.
The ad-free service will cost viewers £5.99 per month. In comparison, Netflix recently hiked its own prices by as much as 20%, and its most popular standard plan is now priced at £8.99 a month.