S T R E T C H I N G Fentimans media budget
Fentimans botanically brewed soft drinks are unique, and are rightly pitched at the highly discerning, premium sector of the market for mixers, cocktails and long drinks.
Our remit is to stretch a relatively small media budget to the max, and generate a year-long advertising presence in niche press media.
Reach of the right audience is mandatory; but to punch above the brand’s weight, high frequency and stand out are vital and we ensure the campaign gains maximum stand out by delivering all insertions in solus Ad space on page.
This is where a senior team in a independent agency can really demonstrate value.
Overall the campaign delivered:
- Total impressions 18% over target
- Significant added market value, 15% over the anticipated contribution.
- Strongest ever trading figures double digit volume growth achieved over the previous three years accelerated by 48% to 22% per annum.