Client Stories

Organix find TV = Sales goodness

(can you stick this in a TV?)
 

TMS12 have worked with the Organix team to help them become a leading light in the baby food market.

We helped them make the commercial argument for and planned and bought the TV campaign for their goodies brand, which helped get them there.

The results?

  • Some lines experienced up to +40% increase in sales on Goodies during the TV campaign
  • Quantitative research show Organix has grown their total awareness levels by 14%, far exceeding the target.  Conversion rates from awareness to trial and purchase are stronger
  • Organix has also grown all equity measures from awareness through to purchase – which demonstrates the positive impact the campaign has had on the parent brand.

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