Unibond Aero 360 Moisture Absorber
TMS12 devised a National TV campaign for our client, Henkel, to launch their product the UniBond Aero 360 Moisture Absorber. With the objective to build awareness and reach the purchase trigger level rapidly.
We identified and selected a limited number of stations and programmes across the spectrum of those available that provided the highest propensity of our defined target. Despite approval being well within Advance Booking deadlines (approval was given 2 weeks prior to the start of the campaign) we were still able to put together a high quality schedule including high profile and audience delivering spots such as Coronation St and Emmerdale at a more than competitive market price, which led to an extremely successful campaign with the product actually selling out.
“The TV campaign for Unibond Aero 360 managed by TMS12 has been extremely successful. The TVC strategy helped us to sharply increase our revenues and to drive the growth of the entire Moisture Absorbers category, which more than doubled its value.
“Working with TMS12 has been a real pleasure and I really appreciated the main strengths of the company which are:
- Very friendly, available and helpful people
- Extraordinary flexibility
- Very good relations with broadcasters and all media platforms
- Sound knowledge of the UK/Ireland Media markets (TV, print, digital etc.)
“Thanks to these strengths, the campaign has delivered excellent results at great value for money!”
– Emanuele D’Avolio, Brand Manager