Making TV Pay for VIP

 

VIP – as seen on TV

We love to prove to clients that TV can be a highly effective and cost effective medium. This is exactly what we did for VIP. A challenger e-cigarette brand.

After an effective test on Granada we planned and bought a national TV campaign for them.

This extended campaign reached more than 64% of the population during December and January.  The commercial was viewed an average 4 times.

• This has led to a 66% YOY sales growth.
• Gained listings in 2,244 retail stockists achieving a 22% share of the independent sector.
• The campaign helped to secure distribution in ASDA.