Wyke Farms – The story of how the humble cow makes a great cheddar and saves the world
The headline from Wyke Farm’s trade Ad launching their latest TV campaign is certainly provocative.
Produced by Ridley Scott Associates, the commercial stylises the cheese making process and firmly places Wyke as an award winning cheddar.
Supported by consumer press advertising, digital seeding and a tasting tour – not to mention social media activity.
Our campaign is fully national with regional upweights. The commercial launched on 1st of September in a peak break (7.45pm) – Coronation Street.
Consumer press ads brining longevity to the campaign will appear October to December in key titles targeting housewives, featuring Good Housekeeping, Woman and Home, Sainsbury’s and Waitrose Kitchen to name but a few.
With Cow Grooming credits being attributed to Dave Clothier and the cast line up including Daisy, Mary, Rosie and Bessie the campaign paves the way for very exciting plans for the future.