Netflix to pass 150m subscribers: global domination #1 aim

In the week that sees the launch of the final series of Game Of Thrones,  streaming giants Netflix and Disney’s impending real word clash inevitably puts top series viewing figures into the shade, and is at the heart of the battle for global audience domination. Netflix will have passed the 150 million global subscriber mark in… Read more »

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PAMCo, now entering its second year, is reporting year-on-year (YoY) data for the first time on all platforms – covering smartphones, tablets, desktop and print.  Overall, the market saw the majority of magazines grow their monthly total brand reach across the period – with a few notable exceptions, including Immediate Media’s Gardeners’ World (down -16.8%… Read more »

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EU’s new Brexit deadlines to scupper UK Digital £13bn* Ad market review?

Among all the political mayhem and economic uncertainty that Brexit is bringing to our shores, the chancellor’s call in his recent spring statement for a formal CMA review of the UK’s digital Ad market bears all the hallmarks of another inadvertent, self-induced shot in the government’s foot. With a nod to expediency, Philip Hammond has… Read more »

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Bauer Media Buys UKRD Growing Market Share to Rival Global

Today (5th March), Bauer Media has announced its fourth acquisition in UK radio by buying UKRD, which owns and operates 10 local commercial radio stations spread across England. This purchase includes Wessex FM, Eagle Radio, KLFM, Minster FM, Mix 96, Pirate FM, Yorkshire Coast Radio, Spire FM, Spirit FM and Stray FM.  It also has… Read more »

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The Science Museum was the ideal setting for Google’s gaze into the future of search marketing. Speaking at The Drum’s Big Bang conference, Ian Carrington, MD of Search Advertising at Google for EMEA, talked about the search giant’s role at the forefront of innovation in technology. From the Google Lens launch in September 2018 –… Read more »

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Latest RAJAR results (Q4 2018) show commercial radio is outperforming BBC by 1.6m, with a reach of 35.58m compared to the BBC’s  33.97m. The commercial sector has also reduced BBC’s lead in share of listening (which it has historically dominated due to its speech based station of Radio 4 & 5), with a share of 46.5%… Read more »

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Out of Home: What’s ahead in 2019?

A WIDER RETURN PATH – As display sites become increasingly digitised, advertisers have the opportunity to be more and more sophisticated in the way they plan and buy campaigns. Digital outdoor reach in 2019 is projected at 65% of all adults.  Not only will this enhance local targeting, digital screens enable day part delivery and clever… Read more »

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TV: More addressable in 2019

ITV:  MORE THAN TV –  ITV’s radical new strategy to grow revenue is seated firmly at the heart of the SME sector.  Going forward in 2019, ITV’s new approach will be three pronged:- Deeper client partnerships More focus on business outcomes More focus on addressable TV In this welcome move ITV’s challenge will be how it… Read more »

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FB: What’s ahead in 2019

A CLEANER FACE ? – FB’s management team insists that FB’s #1 priority is to protect people and advertisers.    Put simply, if people aren’t happy with the content they see, advertisers won’t be happy either with the content they see either…   This sounds straight forward enough, but following a series of data breaches, the… Read more »

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Is Radio bucking the gloom merchants?

With all the economic uncertainty affecting potential media expenditure, forecasts for radio show continued revenue growth, again outperforming the overall display market place, with a predicted 5.6% revenue increase for 2019 over 2018 – and this on the back of a 5% YOY increase over 2017. These increases are built on record audience levels with… Read more »

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