PAN-EUROPEAN WEB INITIATIVE: Site Design, Media Launch and Integrated Marketing Campaign
We were briefed to lead and renew Uniball’s digital marketing program, beginning with a total site revamp and paving the way for a digital repositioning task in the UK, France, Germany and Spain.
Our specialist team transformed Uniball’s web presence, with consumers’ needs at the core of our thinking: end user benefits such as range applications, uses and creativity were made the key priority, while product spec and tech data for all ranges were revamped.
To encourage online sales we integrated a dynamic e-buy feature linking directly to users’ baskets with top e-retailers.
Key areas of web development
Digital strategy development / Content Strategy Development / Site design, look, feel, personality / Localisation and Store Locator Projects / Project Management / Hosting and Support / Product range transitions
Traffic driving activity is on-going in all markets, and comprises
- TV campaigns
- SEO & CPC Search campaigns
- Programmatic display advertising
- Campaigns on Amazon
- Multi faceted social media programme
Work on the project began in earnest in Dec 2015. The new site launched in the UK on 13th May 2016, and has since received excellent feedback. The new site has since launched in France, Germany and Spain.
“Our new website is transforming our perception among retailers and end-users. Better still, it is radically improving our business capabilities. Under TMS12’s close eye and professional rigour, the site went from design to launch with impressive speed and since launch we have seen consistent growth in visitor traffic, while visitor quality remains high.
TMS12’s media buying performance enables us to punch well above weight. We have ambitious plans to expand our online sphere; TMS12 understands our business and is a key partner in delivering our digital and media objectives.”
– Olivier Brenot, Director Europe, Mitsubishi Pencil