Making TV Pay for VIP
After an effective test on Granada we planned and bought a national TV campaign for them.
This extended campaign reached more than 64% of the population during December and January. The commercial was viewed an average 4 times.
- This has led to a 66% YOY sales growth.
- Gained listings in 2,244 retail stockists achieving a 22% share of the independent sector.
- The campaign helped to secure distribution in ASDA.